We were asked to partner on the production for a one off Fashion film for Disney in collaboration with French fashion house Balmain. With director Femi Oladigbolu at the helm, we shot in Cape Town over 2 days in April. The result was the film below, which will premier at the Royal Albert Hall before a screening of The Lion King, and will go on to feature in Times Square, New York, and Tokyo, as well as numerous social channels. Alongside the main film, we ran various BTS units, making films for Vogue, New York Times, ABC, Essence, Harpers, Numero, High Snobiety, Hypebeast among others, and had a photography unit, with Joel Anderson as lead photographer. The stills have led the campaign and gone on to feature in countless high fashion online publications, as well as directly on the Balmain website.
full film
Directed by: Femi Oladigbolu
Production Company: JAM
Disney Producer Keerthi Suresh
Score: Ife
Sound: 32 Music
Post-Production: JAM
Colourist: Yoomin@Company3
behind the scenes
We ran various BTS crews during our 2 day shoot. We produced films for Vogue, Disney DE+I, Numero, Essence, Harpers Bazaar among others.
cut downs
The film was adapted for every aspect ratio. Bespoke ones like the top of the screen for custom screens in Hong Kong, or Times Square and more traditional aspect ratios for social, digital, and other DOOH. We made various lengths of the main film, as well as cutdowns for the BTS films.